{"id":3802,"date":"2026-02-02T10:45:00","date_gmt":"2026-02-02T09:45:00","guid":{"rendered":"https:\/\/investors.vivagroup.se\/?p=3802"},"modified":"2026-02-02T10:45:00","modified_gmt":"2026-02-02T09:45:00","slug":"viva-wine-group-ab-slutfor-forvarvet-av-majoritetspost-i-alpha-brands","status":"publish","type":"pressreleases","link":"https:\/\/investors.vivagroup.se\/sv\/pressrelease\/viva-wine-group-ab-slutfor-forvarvet-av-majoritetspost-i-alpha-brands\/","title":{"rendered":"Viva Wine Group AB slutf\u00f6r f\u00f6rv\u00e4rvet av majoritetspost i Alpha Brands"},"content":{"rendered":"\n            <section class=\"section header\" id=\"block_e05a4f60e34be379d2ebfa15e0c893fb\" style=\"background: linear-gradient(0deg, rgba(0, 0, 0, 0.3), rgba(0, 0, 0, 0.3)), url('https:\/\/investors.vivagroup.se\/wp-content\/uploads\/2021\/11\/Vingard-Italien-i-solnedgang-iStock-477786438-M-1.jpg'), #EFEFEF\">\n            <article class=\"hero__content editor-content\">\n                <span class=\"badge\"><\/span>\n                            <\/article>\n        <\/section>\n                <nav class=\"navbar navbar-expand-lg navbar-light\" id=\"ir-navbar\">\n            <div class=\"nav-toggle collapsed\" data-bs-toggle=\"collapse\" data-bs-target=\"#ir-menu\" aria-controls=\"ir-menu\" aria-expanded=\"false\" aria-label=\"Toggle navigation\">\n                <a class=\"m-0 text-secondary\">Investors<\/a>\n            <\/div>\n\n            <div class=\"collapse navbar-collapse\" id=\"ir-menu\">\n                <ul id=\"menu-ir-swedish\" class=\"navbar-nav justify-content-center mb-2 mb-md-0 p-0 navbar-nav container-fluid\"><li  id=\"menu-item-3544\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children dropdown nav-item nav-item-3544\"><a href=\"#\" class=\"nav-link  dropdown-toggle\" data-bs-toggle=\"dropdown\" aria-haspopup=\"true\" aria-expanded=\"false\">Erbjudandehandlingar<\/a>\n<ul class=\"dropdown-menu  depth_0\">\n\t<li  id=\"menu-item-3723\" class=\"menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-3723\"><a href=\"https:\/\/investors.vivagroup.se\/sv\/notering-nasdaq-stockholm-2025\/\" class=\"dropdown-item \">Notering Nasdaq Stockholm 2025<\/a><\/li>\n\t<li  id=\"menu-item-3543\" class=\"menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-3543\"><a href=\"https:\/\/investors.vivagroup.se\/sv\/nyemission-2025\/\" class=\"dropdown-item \">Nyemission 2025<\/a><\/li>\n\t<li  id=\"menu-item-1091\" class=\"menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-1091\"><a href=\"https:\/\/investors.vivagroup.se\/sv\/ipo\/\" class=\"dropdown-item \">IPO<\/a><\/li>\n<\/ul>\n<\/li>\n<li  id=\"menu-item-1093\" class=\"menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-1093\"><a href=\"https:\/\/investors.vivagroup.se\/sv\/rapporter-presentationer\/\" class=\"nav-link \">Rapporter &#038; 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Den initiala k\u00f6peskillingen erlades kontant och uppgick till 33 MNOK p\u00e5 kassa-\/skuldfri basis, f\u00f6re justering f\u00f6r nettokassa och normaliserat r\u00f6relsekapital, med en eventuell till\u00e4ggsk\u00f6peskilling som baseras p\u00e5 bolagets resultatutveckling och utg\u00e5r endast i den m\u00e5n resultatet \u00f6verstiger en fastst\u00e4lld tr\u00f6skelniv\u00e5.<\/p>\n<p>Alpha Brands \u00e4r ett norskt bolag med f\u00f6rs\u00e4ljning av drycker till dagligvaruhandeln inom kategorin  \u201dNoLo\u201d, dvs alkoholfria och alkoholsvaga drycker. I och med f\u00f6rv\u00e4rvet av Alpha Brands st\u00e4rker Viva Wine Group sin st\u00e4llning b\u00e5de p\u00e5 den norska marknaden och inom denna v\u00e4xande kategori.<\/p>\n<p>Alpha Brands konsolideras i Viva Wine Groups finansiella rapportering fr\u00e5n och med februari 2026 och kommer ing\u00e5 i segment B2B.<\/p>\n<p><strong>F\u00f6r mer information, v\u00e4nligen kontakta:<\/strong><br \/>Petter Wulff, VD Norwegian Beverage Group<br \/>Tel: +47 416 84\u00a0030<br \/>Email:\u00a0<a href=\"mailto:p.wulff@nbgroup.no\" rel=\"noopener\" target=\"_blank\">p.wulff@nbgroup.no<\/a><\/p>\n<p>Emil Salln\u00e4s, VD Viva Wine Group<br \/>Tel: +46 709 56 58 72<br \/>Email:\u00a0<a href=\"mailto:emil.sallnas@vivagroup.se\" rel=\"noopener\" target=\"_blank\">emil.sallnas@vivagroup.se<\/a><\/p>\n<\/p><\/div>\n<div class=\"mfn-footer mfn-about mfn-6b44bc8be1c3\">\n<hr\/>\n<p><strong>Om Viva Wine Group<\/strong><br \/>Viva Wine Group AB (publ) \u00e4r en ledande europeisk vinkoncern som erbjuder ett brett sortiment av kvalitetsvin till monopolmarknader, detaljhandel, restaurang och konsument. Genom ett stort antal operativa bolag med stark entrepren\u00f6rsanda utvecklar, marknadsf\u00f6r och s\u00e4ljer gruppen vin under b\u00e5de egna och partners varum\u00e4rken. Viva Wine Group v\u00e4rnar om en decentraliserad aff\u00e4rsmodell med utrymme f\u00f6r innovation samtidigt som den skapar en gemensam plattform f\u00f6r synergier och stordriftsf\u00f6rdelar f\u00f6r v\u00e4rdeskapande. Bolaget som har en stark historik, fokuserar p\u00e5 att generera l\u00f6nsam tillv\u00e4xt genom st\u00e4ndig utveckling av kunderbjudandet kompletterat med strategiska f\u00f6rv\u00e4rv. Viva Wine Groups aktie \u00e4r noterad p\u00e5 Nasdaq Stockholm (VIVA). Mer information p\u00e5\u00a0<a href=\"https:\/\/www.vivagroup.se\/\" rel=\"noopener\" target=\"_blank\">www.vivagroup.se<\/a>.<\/p>\n<\/p><\/div>\n<div class=\"mfn-footer mfn-attachment mfn-attachment-general\">\n<p><strong class=\"mfn-heading-1\">Bifogade filer<\/strong><\/p>\n<hr\/>\n<p><a class=\"mfn-generated mfn-primary\" href=\"https:\/\/storage.mfn.se\/879481a4-d99f-4964-8576-1111162761f6\/viva-wine-group-ab-slutfor-forvarvet-av-majoritetspost-i-alpha-brands.pdf\" rel=\"noopener\" target=\"_blank\">Viva Wine Group AB slutf\u00f6r f\u00f6rv\u00e4rvet av majoritetspost i Alpha Brands<\/a><\/p>\n<\/p><\/div>\n        <\/article>\n    <\/section>\n\n\n\t\t\t\t<section class=\"section ircontacts\" id=\"block_6339c25420e775839a2ddfb99c6081ac\" >\n    <article class=\"ircontacts__content editor-content\">\n        <div class=\"row\">\n            <div class=\"col\">\n                                    <h2 class=\"h1\">IR Kontakter<\/h2>\n                \n                            <\/div>\n        <\/div>\n        <div class=\"row g-3 mt-0\">\n                        <div class=\"col-md-6\">\n                <div class=\"bg-light h-100\">\n                    <div class=\"p-3 h-100\">\n                        <div class=\"row h-100\">\n                                                            <div class=\"col-lg-5 col-xl-4 ircontacts__img\">\n                                   <img loading=\"lazy\" decoding=\"async\" width=\"399\" height=\"400\" src=\"https:\/\/investors.vivagroup.se\/wp-content\/uploads\/2021\/11\/Linn-Gafvert_neutral-bakgrund-kvadratisk.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/investors.vivagroup.se\/wp-content\/uploads\/2021\/11\/Linn-Gafvert_neutral-bakgrund-kvadratisk.jpg 399w, https:\/\/investors.vivagroup.se\/wp-content\/uploads\/2021\/11\/Linn-Gafvert_neutral-bakgrund-kvadratisk-300x300.jpg 300w, https:\/\/investors.vivagroup.se\/wp-content\/uploads\/2021\/11\/Linn-Gafvert_neutral-bakgrund-kvadratisk-150x150.jpg 150w, https:\/\/investors.vivagroup.se\/wp-content\/uploads\/2021\/11\/Linn-Gafvert_neutral-bakgrund-kvadratisk-250x250.jpg 250w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/>                                <\/div>\n                                                        <div class=\"col-lg-7 col-xl-8 mt-3 ircontacts__text\">\n                                <h4>Linn G\u00e4fvert<\/h4>\n                                <p>CFO Viva Wine Group<\/p>\n                                <a href=\"mailto:linn.gafvert@vivagroup.se\">linn.gafvert@vivagroup.se<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                        <div class=\"col-md-6\">\n                <div class=\"bg-light h-100\">\n                    <div class=\"p-3 h-100\">\n                        <div class=\"row h-100\">\n                                                            <div class=\"col-lg-5 col-xl-4 ircontacts__img\">\n                                   <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/investors.vivagroup.se\/wp-content\/uploads\/2021\/11\/Emil-Sallnas_neutral-bakgrund-kvadratisk.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/investors.vivagroup.se\/wp-content\/uploads\/2021\/11\/Emil-Sallnas_neutral-bakgrund-kvadratisk.jpg 400w, https:\/\/investors.vivagroup.se\/wp-content\/uploads\/2021\/11\/Emil-Sallnas_neutral-bakgrund-kvadratisk-300x300.jpg 300w, https:\/\/investors.vivagroup.se\/wp-content\/uploads\/2021\/11\/Emil-Sallnas_neutral-bakgrund-kvadratisk-150x150.jpg 150w, https:\/\/investors.vivagroup.se\/wp-content\/uploads\/2021\/11\/Emil-Sallnas_neutral-bakgrund-kvadratisk-250x250.jpg 250w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>                                <\/div>\n                                                        <div class=\"col-lg-7 col-xl-8 mt-3 ircontacts__text\">\n                                <h4>Emil Salln\u00e4s<\/h4>\n                                <p>CEO Viva Wine Group<\/p>\n                                <a href=\"mailto:emil.sallnas@vivagroup.se\">emil.sallnas@vivagroup.se<\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    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