Viva Wine Group is the leading wine group in the Nordics, with a strong position in the European e-commerce market for wine. The company develops, markets and sells both wholly owned and partner brands in more than ten growing markets. Viva Wine Group consists of a collection of entrepreneurial companies that share a platform for economies of scale and value creation. The company sells affordable quality wines from all over the world to consumers in locations such as the Nordic countries, France, the Netherlands, Germany and Austria.

Viva Wine Group’s Board of Directors together with the Main Shareholders believe that the offering and listing is an important step in the company’s development, and is expected to promote the company’s growth and performance. In addition, the offering and listing will broaden the company’s shareholder base and provide access to Swedish and international capital markets. Furthermore, the listing of shares on Nasdaq First North Premier Growth Market is expected to increase awareness of Viva Wine Group and its operations and strengthen the company’s brand among customers, partners, employees, investors and other important stakeholders.