Viva Wine Group


Group management

The President and CEO are responsible for the Group’s day-to-day management in line with the Board of Directors’ instructions and set targets. The CEO also secures compliance with applicable laws and regulations. In addition to the CEO, the Management Team includes other senior executives who assist the CEO in the implementation of Group strategy and who take responsibility for the Group’s business operations and operational management.

Emil Sallnäs

CEO
Emil Sallnäs has been a partner and senior executive of the Group since the beginning of the 2000s.
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Linn Gäfvert

CFO
Linn Gäfvert has a Degree of Master of Science in Business and Economics and has a background as an auditor at PwC and as a Business Controller at Altia Sweden and Altia Wines with responsibility for Altia’s spirits markets.
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Anna Möller

COO Nordics
Anna Möller has extensive experience from leading managerial positions at Altia and Anora Group, where she has held positions as Product Manager, Category Manager and Commercial Director.
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Mikael Sundström

Director Sustainability, Communications & Investor Relations
Mikael Sundström has a Degree of Master of Science in Business and Economics and has experience from various management positions within organization, sustainability and communication in the companies Enact Sustainable Strategies and Pernod Ricard.
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John Wistedt

CEO Wineteam Global
John Wistedt has many years of experience in wine imort and has been a board member of several companies in the industry. John has a background as purchaser at Systembolaget and Prime Wine Sweden.
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Christian Fricke

CEO Viva eCOM
Christian Fricke has many years of experience in digital and strategic management from managerial roles at leading digital publishing houses and e-commerce for wine.
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Björn Wittmark

Director Business Development
Björn Wittmark has been a partner and senior executive of the Group since the beginning of the 2000s. He has many years of background in wine import and environmental planning.
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