Group management

The President and CEO are responsible for the Group’s day-to-day management in line with the Board of Directors’ instructions and set targets. The CEO also secures compliance with applicable laws and regulations. In addition to the CEO, the Management Team includes other senior executives who assist the CEO in the implementation of Group strategy and who take responsibility for the Group’s business operations and operational management.

Emil Sallnäs

CEO

Emil Sallnäs has been a partner and senior executive of the Group since the beginning of the 2000s.

Linn Gäfvert

CFO

Linn Gäfvert has a Degree of Master of Science in Business and Economics and has a background as an auditor at PwC and as a Business Controller at Altia Sweden and Altia Wines with responsibility for Altia’s spirits markets.

Anna Möller

COO Nordics

Anna Möller has extensive experience from leading managerial positions at Altia and Anora Group, where she has held positions as Product Manager, Category Manager and Commercial Director.

John Wistedt

Deputy CEO

John Wistedt has many years of experience in wine imort and has been a board member of several companies in the industry. John has a background as purchaser at Systembolaget and Prime Wine Sweden.

Christian Fricke

CEO Viva eCOM

Christian Fricke has many years of experience in digital and strategic management from managerial roles at leading digital publishing houses and e-commerce for wine.

Björn Wittmark

Director Business Development

Björn Wittmark has been a partner and senior executive of the Group since the beginning of the 2000s. He has many years of background in wine import and environmental planning.

Johan Lindblad

Head of Legal

Johan Lindblad has extensive experience from senior positions in the FMCG industry with a particular focus on national and international trade and related policy issues. Previous positions have included Head of Public Affairs at Systembolaget AB and as General Counsel at Kooperativa Förbundet.